Building Cool Stuff

Tech that
actually ships.

I help build platforms and products which solve problems and are used by people daily.

Vehicle branding by Alpha Reklama
Business website · Signage & print

Alpha Reklama

A portfolio-first website that turns 10+ years and 500+ projects of signage work into one clear next step: get in touch.

How I thought about it
← Back to work Business website · Signage & print

Alpha Reklama

The situation

A signage and branding workshop in Kavajë with a decade of work, but that work lived in WhatsApp photos and Instagram. New customers couldn't see the range or get a feel for price without calling first.

Who it's for

Shop owners and local businesses who need a sign, vehicle wrap, 3D letters or print, and want to see finished work before they trust anyone with their brand.

The goal

More qualified enquiries. One main action on every screen: contact the workshop.

How I thought about it

  1. The work is the pitch. Big photos first, very little text. A lit 3D letter sign sells itself better than a paragraph.
  2. Answer the questions before the call. Price, timing, installation, materials. These became a short FAQ so the first call is about the project, not basics.
  3. Customers are on their phones. Phone, email, hours and map are one tap away, because most enquiries start on mobile.
  4. Speak their language. Albanian first, simple words, nothing that sounds like an agency.

How the work went

  1. 1ListenTalk to the owner. What sells, what do customers keep asking?
  2. 2DefineList services, pick the one action, agree what is in and out.
  3. 3PrototypeSketch the page order and check it makes sense to a stranger.
  4. 4LaunchShip the essentials first, then improve with real feedback.

Prototype

alphareklama.com
ALPHAWorksContact
1 · Hero
See our work
2 · What we make3D lettersLED signsVehicle wrapsPrint
3 · Projects that speak for themselves
4 · Common questions
5 · Contact: phone, email, hours, map
Call / Message

Visitor path

  1. Searches for a sign or wrap in Kavajë
  2. Sees real finished projects
  3. Checks FAQ: price, time, installation
  4. Calls or sends a message

Backlog thinking

Now

  • Project gallery
  • Services overview
  • Contact, hours and map
  • FAQ

Next

  • Filter gallery by service
  • Short quote request form

Later

  • Customer reviews
  • Before and after photos

What I'd track: number of calls and messages that come from the site.

Visit alphareklama.com
Amadeus Palace installation by Den Cela Atelier
Studio website · Art & design

Den Cela Atelier

A calm, gallery-style website that presents a sculptor's studio and makes commissions and private viewings easy to request.

How I thought about it
← Back to work Studio website · Art & design

Den Cela Atelier

The situation

A Tirana studio working in metal, wood and stone, with projects for restaurants, hotels and private clients. The work is strong, but there was no single place that explained who is behind it and how to work with them.

Who it's for

Architects, hospitality owners and collectors looking for a maker they can trust with a commission or an acquisition.

The goal

Build credibility quickly and turn interest into a real conversation: a commission, a purchase or a studio visit.

How I thought about it

  1. The brand is quiet, so the site should be too. Lots of space, one statement from the founder, no sales noise. Luxury buyers read that as confidence.
  2. Show a track record. A numbered collection of named projects (Amadeus Palace, Pastaria, Vesper and others) shows real clients and real years.
  3. Let people browse by material. Metal, wood, sculptures and 3D concepts. It is how a client thinks about what they need, not how a studio files its work.
  4. Make the next step feel personal. The studio is open by appointment, so the inquiry form is built around three reasons: acquisition, commission or private viewing.

How the work went

  1. 1ListenUnderstand the studio's story and who actually buys from them.
  2. 2DefineDecide the tone, the sections and the single inquiry path.
  3. 3PrototypeTest the page rhythm: statement, collection, materials, visit.
  4. 4LaunchGo live with the best projects, add more over time.

Prototype

dencelaatelier.com
dencelaStudioGalleryMaterialsVisit
1 · Studio statement
2 · Current collection (001 to 006)
3 · What we work with
4 · Visit the studio: address, appointment, inquiry
Send inquiry

Visitor path

  1. Arrives from a referral or an Instagram post
  2. Reads the studio statement
  3. Browses projects, then materials
  4. Sends an inquiry or books a visit

Backlog thinking

Now

  • Studio statement
  • Project collection
  • Materials pages
  • Visit and inquiry form

Next

  • Project detail pages with the story behind each piece
  • Albanian version

Later

  • Online catalogue of available pieces
  • Press and exhibitions

What I'd track: number of inquiries and which reason (acquisition, commission, viewing) they pick.

Visit dencelaatelier.com
Portrait of Enri Iseberi

Hello, I'm Enri.

Product-focused engineer with 4 years in banking, building and improving platforms. I turn user pain points into clear requirements and drive adoption across engineering and leadership.

Currently studying for an MSc in Management, Organization & Business Economics at UAB. Based in Barcelona.